Specialized in bioinformatics, they help laboratories, food manufacturers, and R&D teams to transform omics data into actionable insights through bioinformatics solutions, custom software, and expert consulting.
→ Bioinformatics
→ GTM system
→ Barcelona, Spain
From event networking to 10+ qualified conversations a month without leaving the office
The starting point
Sequentia has something most early-stage companies do not: a strong reputation in their niche. They show up to bioinformatics conferences and other health and food industry events where they meet potential clients face to face. Internally, the operation runs tight too: processes are structured, roles are clear, and the team knows how to execute.
Their marketing actions worked, but did not scale. Growth was capped by the calendar. And there was no system to generate pipeline between events.
What we did
While they continue posting on the company page to keep that channel active, we focused on their key personal profiles. In markets where buyers are looking for bioinformatics solutions, they trust the experts behind the brand more than the brand itself.
In parallel, we activated campaigns. Sequentia serves several different customer profiles, and some of their solutions overlap across them, so we started by mapping their ICPs carefully, defining not just who they wanted to reach but also who to disqualify. Given how actively they attend industry events, we built the campaign strategy around that. For every event, we identified the attendees they had not been able to reach in person and launched sequences to open those conversations on LinkedIn and email.
Results
21 %
reply rate
12
qualified conversations
per month
Results come from both sides of the system.
On content, both personal profiles and the Sequentia company page together grew from 17k to 40k monthly impressions (+138 %) and new followers increased from 241 to 394 per month (+75 %). By the time a prospect receives a message or the Sequentia team shows up to an event, chances are they have already seen their content. Trust built before the conversation starts.
On campaigns, we achieved a 21 % reply rate and a 3.6 % positive reply rate, generating an average of 12 qualified conversations per month.
If you have run outbound campaigns before, you know these numbers do not come easy. In a technical niche where buyers are hard to reach, these rates mean the right people are reading the right message. That is why good contact pre-qualification only gets you so far. Identifying triggers that create the right context to open a conversation is what makes the difference.
Numbers are one part of it. What makes this system compound is the handoff. We filter and flag the conversations worth pursuing, and their team is on it. That responsiveness is what turns replies into real pipeline.
In their own words
Simbionte has been a great partner for us over the past few months.
What really sets them apart is how well they understand omics and how effectively they turn that into clear, compelling messaging. That combination is surprisingly hard to find in marketing.
They are also very easy to work with: responsive, collaborative, and genuinely interested in understanding our products and strategy in depth.
For a small team like ours, scaling marketing beyond events is not trivial, and they helped us build a system that consistently generates qualified conversations without increasing our internal burden.
Claudia Carbonaro, CFO
